Frame & Lenses

Please keep in mind we still need to operate by appointment I need to do what I can to keep everybody safe as possible.

Adjustment, picking out glasses, picking up contacts or glasses all need to be scheduled.

 Please call thank you,


I have a GREAT selection of frames. If you don't like what we have here you can buy a frame on line or you can purchase a frame elsewhere, I'm happy to make lenses for your frame. 

This is about you and what looks good and feels good on you.  This service is available with the purchase of lenses. 

With my expert advice and over 35 years of experience we should be able to find exactly what you're looking for.

We Use Premium Lenses
  • Polarized

  • PhotoFusion

  • High index 1.56, 1.60, 1.67, 1.74

  • Trivex

  •  Anti - reflective Coating

  •  Blue Blocker

  • Anti - Fatigue Lenses

DuraVision® BlueProtect from ZEISS.

Blue light protection for your eyes.

Modern light sources and displays emit a disproportionately high amount of blue light. While the human body requires a certain amount of blue light to control the sleep/wake cycle, too much of the 'wrong' kind of blue light can pose a health risk and cause eye diseases. Lenses with a ZEISS DuraVision BlueProtect lens coating feature a special filter which ensures comfortable vision even when there is a high level of blue light present. 

Optometrist on staff call for an eye exam appointment today.

(608) 273-3937

Say Hello!

Contact Info

Bilancio Eyewear 

AGORA Fitchburg Center

5500 E. Cheryl Parkway

Fitchburg, WI 53711